Tough Love

Hands down, the winner for 2004's most interesting PR campaign goes to the Hells Angels, Central Canadian Branch...

Hells Angels lobby for halo
Billboard on the DVP presents a positive messageBiker gang trying to avoid label of criminal group

PETER EDWARDS
STAFF REPORTER

It's the most in-your-face public-relations blitz yet by the world's most notorious biker gang.

The Hells Angels have taken out a billboard alongside the northbound Don Valley Parkway with the words "Still Fighting for Democracy & Freedom."

And there's an online push by the Angels for the public "to remember those less fortunate, and give generously to your local food bank, and United Way, and other organizations that are hard pressed to meet the needs of some very needy people at this time of year."