Case Study No.2
Tornado Medical Systems

Digital Imaging Technology
The Challenge

Tornado Medical Systems is an early-stage medical imaging and spectroscopy company that provides high-end digital technology to clinicians and scientists alike. They required a contemporary website along with promotional material for their featured products to enable them to distribute to potential customers at trade shows.

 

Tornado website and folder

 

The Solution

A clean, contemporary design and a cool colour palette of grey and blue was implemented throughout the material to give the company a high-tech, medical feel. A company folder and sell sheets featuring each of their products were also created.

The Outcome

The end result presented a cohesive package that elevated Tornado’s brand identity and positioned them ahead of their competition.

Case Study No.1
World Society for the Protection of Animals

Animal Protection Charity
The Challenge

We were tasked with reviving the appeal of a stale brand in order to engage with the existing constituent base whilst also attracting new donors. Important considerations were the organization’s non profit status, the need to be fiscally conservative and the committee-based decision making that would influence the direction of work.

The Solution

Our focus was to reinvigorate the brand and create a fresh and engaging look for WSPA. We broke away from the rigid guidelines in the brand book, establishing a new visual language of bright colours and dynamic curves.

The Outcome

A positive response from WSPA, complimented by the Canadian Regional Director commenting on the high quality of the work, confirmed success of the brand refresh. We continue to have an ongoing relationship with WSPA, producing effective direct mail pieces and a range of other printed material. In fact, our designs have traveled far and wide to the UK and Australia as they were used as templates for reproduction in these chapters!