Case Study No.1
World Society for the Protection of Animals

Animal Protection Charity
The Challenge

We were tasked with reviving the appeal of a stale brand in order to engage with the existing constituent base whilst also attracting new donors. Important considerations were the organization’s non profit status, the need to be fiscally conservative and the committee-based decision making that would influence the direction of work.

The Solution

Our focus was to reinvigorate the brand and create a fresh and engaging look for WSPA. We broke away from the rigid guidelines in the brand book, establishing a new visual language of bright colours and dynamic curves.

The Outcome

A positive response from WSPA, complimented by the Canadian Regional Director commenting on the high quality of the work, confirmed success of the brand refresh. We continue to have an ongoing relationship with WSPA, producing effective direct mail pieces and a range of other printed material. In fact, our designs have traveled far and wide to the UK and Australia as they were used as templates for reproduction in these chapters!