Case Study No. 3
University of Toronto IEP

International English Programs
The Challenge

The University of Toronto is host to several International Programs that are specifically designed for foreign students, one of which is the International English Programs. We were asked to create a brand around the program that would appeal to Asian, Latin and Middle Eastern Markets in order to revive the program.

International English Program work

The Solution

The design strategy was to appeal to students by conveying a sense of excitement, while expressing the tradition of one of the most prestigious universities in Canada. It was important that the visual elements would also work seamlessly with the established U of T brand.

The Outcome

Over the years we’ve worked on the program, it has continued to build and grow. We have been praised by the university executive for our leadership in ushering in a refreshed look for the program. Success here has opened opportunity to be involved in several new programs at the University of Toronto.