CASL is coming. Are you ready?

The new Canadian Anti-Spam Legislation goes into effect July 1st, 2014.

CASL outlines changes to the rules and regulations pertaining to many day to day electronic communications currently being sent out by organizations of all kinds. After July 1st of this year any Commercial Electronic Messages (CEMs) such as email, instant messages, social media postings as well newsletters will be subject to the new legislation.

Here is a quick overview of the legislation and how it will affect you:

CONSENT

  • You must have the consent of a person before sending any Commercial Electronic Messages to them.
  • The consent must be the result of an affirmative action. For example, you can no longer use a pre-checked box on forms as consent.
  • You must be able to prove and track that you have received the consent.

IDENTIFICATION OF THE SENDER

  • The identification of the sender must be clearly stated and include both the physical and email address of the sender in every communication.
  • If you are sending CEMs on behalf of another individual or organization, both parties must be identified.
  • You cannot use any false or misleading subject lines.

UNSUBSCRIBE MECHANISM

  • An unsubscribe mechanism, that takes effect within 10 days must be included in every message.
  • The unsubscribe link must be valid for 60 days after the send date.
  • You can no longer send an “are you sure you want to unsubscribe?” email.

Remember, you must gain consent prior to July 1st, 2014 from your existing contacts in order to continue sending electronic messages such as your organization’s newsletter to your clients.

To learn more about how the new legislation will affect both individuals and organizations visit the Government of Canada’s website at http://fightspam.gc.ca/eic/site/030.nsf/eng/home